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You are a publisher on the Internet. You generate 40 posts per day, for a total of 14,600 posts a year. It costs $1,000 to make a post, which means you spend $14,600,000 per year on content. Each post gets an average of 50,000 readers, and they go on to look at around 3 other pages. That yields 240,000,000 page views every 30 days (and as many as 60,000,000 unique readers, although let's be honest). Anyone who visits is 3% likely to visit again next month. At a $2.50 CPM (cost per mille), and with 4 ad placements per page, that means you can make $2,467,056/month, or $29,604,672 a year. This means that your annual profit is $15,004,672.